Apple Developer Site Hammered?

After Apple announced that a beta of the iPhone SDK was available today, I headed over to developer.apple.com to download a copy.  Only problem is the site is unresponsive.   I dropped down to the terminal and attempted to connect via telnet on port 80: 

ryan@RyanMac~/Music/iTunes$ date
Thu Mar  6 14:41:20 EST 2008
ryan@RyanMac~/Music/iTunes$ telnet developer.apple.com 80
Trying 17.254.2.129...
Connected to developer.apple.com.
Escape character is '^]'.
Connection closed by foreign host.
ryan@RyanMac~/Music/iTunes$ date
Thu Mar  6 14:41:24 EST 2008

The server is dropping the connection immediately!  Guess demand is much higher than they anticipated, which is a good thing if you are Apple.